Ad Appreciation - "Push To Add Drama" Button (TNT)

This one pretty much speaks for itself, a very cool ad that you MUST watch if you haven't already!

"To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tnt-tv.be for more info."