Relaunching the site was always a daunting task, so much so, that I never actually got around to it when I should have. My work/life balance was messed up and I was under an unhealthy level of stress. Luckily, I've had time to reflect and get back to my creative roots.
Okay, so this post was supposed to go up 9 years ago... Whoops! It's still a good read, though, I promise!
So what's my problem with Skyfall? Well it's not my problem, but it might be one for the film's stakeholders. There's something wrong with their marketing, or more specifically, their bus banner adverts.
On first look, visually I actually love what they've done! As you can probably tell from my own site, I'm a fan of black/white designs and the use of contrast. The striking simplicity and positioning of the logo is especially well done. That said, on closer inspection of the film's bus ads, which at the moment are inescapable, there seems to be something missing–content!
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