As a student I did a Creative Advertising Specialist degree and this is the first time I have posted work from my advertising portfolio, which I started building up during that time. This campaign was a lot of fun and gave me a chance to be quite creative. As you'll see the basic idea is that the copy is primarily about the product, in this case Blu-Tack, but it could also be referring to the very recognisable characters in the image (Spiderman, Superman, Batman), who are using the product in some way.
The first image, which is one of my favourites, was chosen by field leaders to represent the entire Advertising department by way of a full page include in University of West London's (formerly TVU) 2010-11 course prospectus! Anyway I hope you get a giggle out of them. (click to enlarge)
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