Pop goes the ad campaign - Ashton Kutcher, media literacy, racism, and PopChips

with the amount of work, money and manpower that goes into organising an ad campaign these days you wouldn't think it possible to go quite so wrong as the recent one for PopChips, featuring The Butterfly Effect actor, Ashton Kutcher. Nor would you think it possible that a racist advert appear in the media... well maybe it didn't, that part is subject to opinion if you ask me, but either way there's been an outcry over it so I thought I would take a closer look. (wondering what PopChips are? Click here for my review)